Your Marketing Strategy - ELEVATED! with Sandy Waggett

Welcome to ”Your Marketing Strategy - ELEVATED!”, a transformative podcast and YouTube channel hosted by Sandy Waggett, celebrating 25 years of digital marketing expertise with MSW Interactive Designs. This show isn’t just about discussing trends; it’s a hands-on guide to revolutionizing your marketing efforts in the dynamic digital age. In every episode, Sandy shares actionable insights and innovative strategies, focusing on AI integration, social media mastery, effective branding, content writing, and more. Her approach is practical and direct, making complex marketing concepts accessible and applicable for all business owners and marketing professionals. What truly sets ”Your Marketing Strategy - ELEVATED!” apart is its unique live strategy call segment. In these sessions, Sandy interviews real small business owners, reviewing their existing websites and marketing strategies. She offers tailored insights and recommendations on how to enhance their online presence, improve ROI, and make informed decisions about what to improve, add, or potentially stop in their marketing plans. Join our community as we explore the forefront of digital marketing. Whether you’re a seasoned marketer or just starting out, this show is your masterclass in marketing excellence, providing you with the tools and knowledge to elevate your business to new heights. Subscribe and Elevate Your Marketing Game: Stay ahead in the marketing world by subscribing to our podcast and YouTube channel. Be part of a thriving community that values growth, learning, and real-world marketing applications. Elevate your marketing strategy with insights from one of the industry’s most respected leaders. Contact and Connect: Discover more at MSWInteractiveDesigns.com or get in touch with Sandy directly at Sandy@MSWInteractiveDesigns.com for a chance to be featured in our live strategy calls. Let’s work together to elevate your marketing strategy!

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Episodes

Monday Mar 17, 2025

🎥 How to Build Irresistible Offers That Convert | Visibility Transformation Challenge
Tags: #OfferBuilding #SmallBusinessGrowth #MarketingStrategy #ValueStack #SmallBusinessTips
 
🚀 Welcome back to another insightful episode of the Visibility Transformation Challenge! In today’s session, we’re diving deep into creating offers that not only attract attention but convert at a high rate. Sandy Waggett walks you through a proven framework to build offers that truly resonate with your ideal clients.
If you've been struggling with inconsistent sales or unclear offers, this episode is packed with practical tips that will bring clarity to your business. By using a simple, effective process from marketing experts like Myron Golden, Russell Brunson, and Daniel Priestley, you’ll learn how to create powerful offers that feel irresistible.
 
Key Takeaways:
The Visibility Transformation Challenge recap: How aligning your goals, crafting your business one-liner, and developing your brand influence kit set the foundation for a successful offer.How to build a clear and compelling core offer that speaks directly to your ideal clients.The importance of stacking value: Why offering bonuses, VIP access, or additional support can turn a good offer into a no-brainer for your prospects.Pricing your offer: How to price at the value your services bring without underpricing or overpricing.Creating a strong guarantee: The key to removing buyer hesitation and boosting conversions.
Real-life examples: Sandy’s journey of adjusting pricing and improving her offers based on expert advice.This episode is packed with actionable insights that will empower you to elevate your business. Don’t miss out on learning how to create offers that not only speak to your ideal client’s needs but also position you as an expert in your field.
 
🔗 Connect with Us:
Visit us at MSW Interactive Designs. Contact us at: 573-552-8403For business inquiries or personalized strategy sessions, email Sandy at Sandy@MSWInteractiveDesigns.com.
 
🔔 Subscribe and Hit the Bell for more valuable insights and strategies to grow your business.Share your thoughts and questions in the comments below – let’s continue the conversation!
 
📌 Call to Action:
Ready to grow your business with AI? Subscribe and join our monthly Marketing & AI Mastery Webinar. Book a 45-minute marketing strategy call with Sandy, and it might be featured in an upcoming episode! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com for more details.
 
👤 About Sandy Waggett:
Sandy Waggett, founder of MSW Interactive Designs, has been at the forefront of digital marketing for over 25 years. With expertise spanning from website design to social media marketing and AI integration, Sandy helps small business owners navigate the evolving digital landscape. She’s a Certified High-Performance Coach, Maxwell Leadership Coach, and author of BOLD MOVES.
 
🔗 Hashtags:
#OfferBuilding #BusinessGrowth #MarketingStrategy #Branding #SmallBusinessTips #ValueStack #DigitalMarketing #MSWInteractiveDesigns #BusinessSuccess #MarketingAndAI #AIforBusiness

Saturday Feb 22, 2025

🎬 How to Turn One Video into 30+ Shorts Automatically! 🚀 | Opus Clips Tutorial
Want to create more content in less time? In this video, I’ll show you how I use Opus Clips to take a single long-form video and automatically generate 20-30 high-performing Shorts! 🎯
 
📌 Why should you do this?
More Shorts = More visibility on YouTube, Facebook Reels, Instagram, TikTok, and moreDrive traffic to your long-form contentSave hours of editing with AI-powered automation
 
💡 Inside this tutorial, you’ll learn:
✅ How to use Opus Clips to auto-generate Shorts✅ The step-by-step process to edit and customize clips✅ How to optimize Shorts for engagement and reach✅ The best way to publish directly to YouTube & social platforms✅ A pro tip to increase views on your full video
 
🚀 Game-changer for content creators! Whether you're a business owner, marketer, or YouTuber, this tool will help you scale your content strategy with minimal effort.
 
🔥 Ready to grow your channel? Hit LIKE & SUBSCRIBE for more AI-powered content tips! Let me know in the comments—have you tried Opus Clips yet?
 
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI. Subscribe for more insightful episodes and join our Marketing & AI Mastery Webinar! Book a 45-minute marketing call with Sandy at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
 
🔗 Connect with Us:
📍 Explore our digital marketing services: MSWInteractiveDesigns.com📧 Contact us: 573-552-8403Check out Opus: https://www.opus.pro/?via=f5affa
 
👤 About Sandy Waggett:
Sandy Waggett, founder of MSW Interactive Designs, has 25 years of experience in digital marketing—from the pre-Google era to the AI revolution! She’s a Certified High-Performance Coach, Maxwell Leadership Coach, and author of "BOLD MOVES." Let Sandy help you elevate your marketing strategy!
#ContentCreation #YouTubeShorts #OpusClips #AIforCreators #MarketingAndAI #BusinessGrowth #MSWInteractiveDesigns

Sunday Feb 16, 2025

🚀 How to Build a Custom GPT for Your Brand | Step-by-Step GuideEver wondered how to create a Custom GPT tailored specifically for your brand’s marketing, messaging, and customer interactions? In this hands-on session, we walk you through the step-by-step process of building a Custom GPT to streamline content creation, maintain brand consistency, and scale your business.
🔹 Why Build a Custom GPT?
Automate high-quality marketing contentAlign messaging with your brand’s unique voiceEnhance productivity and consistency across teamsOptimize for SEO, lead generation, and customer engagement
 
What You’ll Learn in This Episode:
✅ Revisiting the Visibility Transformation Challenge – key takeaways so far✅ Setting up your business one-liner & ideal customer persona✅ How to create a Brand Influence Kit to guide your AI assistant✅ Step-by-step walkthrough to build and train your Custom GPT✅ Uploading documents and structuring data for optimal AI performance✅ Fine-tuning your GPT for SEO, marketing automation, and messaging✅ Best practices for avoiding AI hallucinations & misinformation✅ How to create multiple GPTs for different business functions (marketing, HR, finance, etc.)
 
💡 Whether you're a small business owner, entrepreneur, or marketer, this guide will help you leverage AI to generate content faster, maintain consistency, and grow your brand effectively.
 
📌 Resources & Next Steps:
📥 Download the Custom GPT Training Guide in the Visibility Challenge Facebook Group (Files Section)🔗 Watch all replays on YouTube: MSW Interactive Designs
🔔 Don’t Miss Out!👉 Subscribe for more AI & marketing insights!👍 Like & comment with your biggest takeaway from this session!📧 Need a Custom GPT built for your business? Contact us at Sandy@MSWInteractiveDesigns.com
 
📌 Call to Action:
Transform your business with AI! Join our Marketing & AI Mastery Webinar or book a 45-minute strategy session with Sandy.📞 Contact us: 573-552-8403🌐 Learn more: MSWInteractiveDesigns.com
 
👤 About Sandy Waggett:
Founder of MSW Interactive Designs, Sandy is a 25-year veteran in digital marketing and a Certified High-Performance Coach. As a thought leader in AI-driven marketing, she helps businesses grow through strategic innovation.
 
📢 Hashtags:
#CustomGPT #AIforBusiness #MarketingAutomation #ChatGPT #BusinessGrowth #DigitalMarketing #MSWInteractiveDesigns

Sunday Feb 09, 2025

📢 Build a Brand Kit That Makes You Money! 💰🔥
Welcome to another game-changing session of the Visibility Transformation Challenge! 🚀 If you're ready to create a Brand Influence Kit that fuels your business growth, you're in the right place!
 
In this session, we cover:
✅ Why traditional brand kits are outdated (and what to build instead)✅ The power of a Brand Influence Kit—beyond just logos & colors✅ How to organize your business assets for maximum efficiency✅ The must-have folders & files to make marketing effortless✅ How to leverage your brand for credibility, visibility, and sales
 
💡 Action Step: Start creating your Brand Influence Kit today! Organize your brand messaging, testimonials, intellectual property, visual identity, and more—all in one place. Your future self (and team) will thank you!
 
🎯 Join the Challenge!
📌 Step 1: If you haven’t yet, join our private Facebook group to access resources, recordings, and support! 🔗 [Insert Facebook Group Link]📌 Step 2: Watch the replay, take notes, and start building your kit!📌 Step 3: Subscribe for upcoming sessions where we’ll dive deeper into custom GPTs, customer journey mapping, and monetizing your brand assets!
 
🚀 Need Help? Let's Connect!🌐 Explore our digital marketing services: MSWInteractiveDesigns.com📞 Call us at: 573-552-8403
 
👤 About Sandy Waggett:Sandy Waggett, founder of MSW Interactive Designs, has been transforming businesses through digital marketing and AI strategies for 25+ years. As a Certified High-Performance Coach and Maxwell Leadership Coach, she’s here to help you leverage your brand for massive success!
🔔 Subscribe & Hit the Bell for more actionable insights!💬 Comment below: What’s the first thing you’ll add to your Brand Influence Kit?
#BrandInfluence #MarketingStrategy #AIforBusiness #VisibilityChallenge #BusinessGrowth #DigitalMarketing #BrandingTips

Wednesday Jan 29, 2025

🎥 How to Leverage ChatGPT to Build Email Nurturing Funnels That Convert!
🚀 Ready to streamline your email marketing and boost conversions? In this episode, Sandy Waggett, founder of MSW Interactive Designs, walks you through building an AI-powered email nurturing funnel—LIVE and in real-time!
 
Today, Sandy builds a 7- to 15-email nurture sequence for keynote speaker and executive coach Jeff Koziatek, transforming his work-life balance presentation into a high-converting email funnel. If you’re looking to automate lead nurturing while providing immense value (without sounding salesy), this step-by-step breakdown is a game-changer!
 
In this episode, you’ll learn how to:
✅ Use ChatGPT to brainstorm email funnel structures✅ Craft engaging welcome emails that hook your audience✅ Develop a sequence that nurtures know-like-trust relationships✅ Avoid salesy emails while still driving conversions✅ Use AI-generated content as a starting point & humanize it for maximum impact
 
💡 See the magic of AI in action as Sandy refines each email, personalizes content, and builds a fully automated system inside a CRM!
 
🔗 Want to learn how to pre-train ChatGPT for your brand? Check out Sandy’s video on custom GPT training [on the channel]!
 
📌 Call to Action:
Don’t miss out on more expert insights! Subscribe for AI-powered marketing strategies, and join our Marketing & AI Mastery Webinar each month. Need a personalized strategy session? Book a 45-minute marketing call with Sandy—your session could even be featured in a future episode!
 
📞 Contact Us:
Explore our services 👉 https://mswinteractivedesigns.com📧 Email: Sandy@MSWInteractiveDesigns.com | 📱 Call: 573-552-8403
 
👤 About Sandy Waggett:
Sandy Waggett, founder of MSW Interactive Designs, has been pioneering digital marketing for 26+ years. From SEO and website design to AI-driven marketing, Sandy helps businesses scale with cutting-edge strategies. She’s also a Certified High-Performance Coach and author of "BOLD MOVES."
 
🔔 Like, comment, and share! Tell us—how are you using AI in your marketing? Let’s grow together!
#ChatGPT #EmailMarketing #MarketingAutomation #AIforBusiness #LeadGeneration #DigitalMarketing #BusinessGrowth #MSWInteractiveDesigns

Wednesday Jan 29, 2025

📌 Video & Blog Content Hack - Recycle Brilliance
🚀 Struggling to come up with fresh content ideas for your social media, YouTube, or blog? You’re not alone! In this episode, Sandy Waggett shares a simple yet powerful strategy to unlock an endless supply of content—all from notes you’ve already taken.
 
🔥 What You’ll Learn:
How to turn seminar & course notes into engaging contentA sticky note system to organize video & blog ideas effortlesslyWhy repurposing content across platforms saves you time & effortA quick way to generate content on demand using idea decksHow to keep your content authentic, valuable, and easy to create
 
💡 With this strategy, you’ll never run out of content again! Whether it’s an idea from a mastermind session or an insight from a book, all you need to do is grab a note and press record.
 
🎯 Bonus Tip: Repurpose long-form content into shorts, social posts, and more—turning one idea into multiple pieces of valuable content.
 
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI and marketing strategies! Subscribe for more insightful episodes and join our Marketing & AI Mastery Webinar. Ready for a personalized strategy session? Book a 45-minute marketing call with Sandy, and it might be featured in our show! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
 
🔗 Connect with Us:
Explore our digital marketing services at MSWInteractiveDesigns.com.Contact us at: 573-552-8403
 
👤 About Sandy Waggett:
Sandy Waggett, the visionary founder of MSW Interactive Designs, celebrates 25 years in digital marketing. From the pre-Google era to the AI revolution, Sandy has helped businesses thrive with website design, social media marketing, and high-performance coaching. She’s also a Certified High-Performance Coach and author of "BOLD MOVES."
 
🔔 Like, Subscribe & Comment if this helped you! What’s one content idea you already have that you can turn into a video? Drop it below!
 
#ContentMarketing #DigitalMarketingTips #AIforBusiness #MarketingStrategy #ContentCreation #RecycleBrilliance #MSWInteractiveDesigns #MarketingGrowth #VideoMarketing

Thursday Jan 23, 2025

🎥 The Most REAL Phishing Attempt I've Seen to Date!
🚨 Scammers are getting more sophisticated, and today, I'm sharing a personal experience to help you stay safe! 🚨
 
In this video, I break down the most realistic phishing attempt I've encountered so far. Here's what happened:
One of my team members received an email that looked incredibly legitimate, claiming to be from a law firm about an unresolved claim. It had all the elements you'd expect: a professional-sounding name, an address (even one that matched an old location I used), and a website to “resolve” the issue. But guess what? It was all fake.
 
I’ll walk you through:
How to recognize red flags in seemingly legit emails.Why you should NEVER visit suspicious websites, even if you're cautious about not clicking links.The exact Google search method I used to verify this scam without compromising my computer's security.
How scammers target small businesses and create pressure to act quickly.⚠️ Don’t miss this step-by-step breakdown of how I handled the situation—it's something every business owner and employee should know!
 
🔔 Be sure to like, comment, and subscribe for more tips to protect yourself and your business! Have you ever encountered a phishing scam? Share your story below—we can all learn from each other.
 
📌 Call to Action:
Don’t fall victim to scams like this—subscribe for more insights to protect your business from threats and learn practical strategies to keep your operations secure.
 
🔗 Connect with Us:
Need expert advice on digital marketing or business security? Visit us at https://mswinteractivedesigns.com.📞 Contact us at: 573-552-8403
 
👤 About Sandy Waggett:
As the founder of MSW Interactive Designs, Sandy has spent 25 years helping businesses thrive in the digital age. From website design to social media marketing, her expertise is unmatched. Learn how she and her team can elevate your business today.
#PhishingScams #Cybersecurity #ProtectYourBusiness #OnlineScamAwareness #SmallBusinessTips #MSWInteractiveDesigns #DigitalMarketingStrategy

Saturday Jan 18, 2025

🎥 Unlock Business Growth with Insights from What's In It For Them by Joe Polish!
Tags: #BusinessGrowth #DigitalMarketing #JoePolish #EntrepreneurMindset #MarketingStrategy #MSWInteractiveDesigns #SmallBusinessTips #VisibilityChallenge
🚀 Ready to take your business to the next level? In this episode, Sandy Waggett, owner of MSW Interactive Designs, breaks down powerful lessons from Joe Polish's book What's In It For Them and shows you how to apply them for real business growth. Plus, stay tuned for FREE resources to help you take action immediately!
 
In this video, you'll discover how to:
Shift from selling to serving by focusing on solving real problems for your audience.Build lasting trust with the Giver’s Gain philosophy—give value first, expect nothing in return.Leverage relationship capital to unlock more opportunities than advertising ever could.Nurture meaningful client relationships through thoughtful gestures and consistent engagement.Eliminate toxic relationships that drain your energy and focus on growth-minded partnerships.
 
💡 "Your network is your net worth!" Sandy shares actionable strategies—from sending gratitude cards to partnering with local businesses—to strengthen your business connections and boost your success.
 
✨ FREE Resource Alert!
Join Sandy's Visibility Transformation Challenge and start attracting more of your ideal customers. Gain access to exclusive content, video replays, and expert marketing tips to grow your business! Sign up here 👉 https://mswinteractivedesigns.com
 
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI and marketing strategies! Subscribe for more insightful episodes and join our monthly Marketing & AI Mastery Webinar. Ready for a personalized strategy session? Book a 45-minute marketing call with Sandy—it might be featured in our show! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
 
🔗 Connect with Us:
Explore our digital marketing services: https://mswinteractivedesigns.comContact us: 573-552-8403Check out Candy Town USA: https://candytownusa.com/
 
👤 About Sandy Waggett:
Sandy Waggett, founder of MSW Interactive Designs, has led the digital marketing industry for 25 years. As a Certified High-Performance Coach and Maxwell Leadership Coach, Sandy is passionate about helping business owners grow through website design, social media marketing, and the power of AI. Discover more in her book BOLD MOVES and start making yours today!
🔔 Subscribe and hit the bell for more business growth strategies! Drop your biggest takeaway in the comments below and let’s grow together.
#ChatGPT #BusinessInnovation #AIinBusiness #DigitalMarketingStrategy #MarketingAndAI #ElevateYourBusiness #MSWInteractiveDesigns #BusinessGrowth #AIforBusiness #MarketingStrategyElevated

Thursday Jan 16, 2025

🎥 Boosting Coffee Shop Growth with Smart Marketing Strategies!
Tags: #CoffeeShopMarketing #DigitalMarketingStrategy #EcommerceGrowth #SmallBusinessSuccess #MarketingAutomation
🚀 In this insightful conversation, we explore how a growing coffee shop business can streamline its marketing efforts and unlock new revenue streams with an all-in-one marketing solution. From underutilized rewards programs to building a strong online retail presence, this episode dives into practical strategies for business owners looking to expand their reach and boost profits.
 
Discover strategies for:
Leveraging existing customer data for direct marketing through text and emailTransitioning from basic social media content to a results-driven marketing approachStreamlining operations by replacing multiple tools with a single, integrated CRMExpanding into eCommerce with a Shopify-powered online store for coffee salesExploring growth opportunities through wholesale and mobile coffee conceptsIf you're a business owner juggling marketing tools and wondering how to simplify and scale, this episode offers actionable insights to take your strategy to the next level.
 
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI. Subscribe for more insightful episodes and join our monthly Marketing & AI Mastery Webinar. Ready for a personalized strategy session? Book a 45-minute marketing call with Sandy, and it might be featured in our show! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
 
🔗 Connect with Us:
Explore our digital marketing services at MSWInteractiveDesigns.comContact us at: 573-552-8403Check out Bon Bon's Coffee: https://www.bonbonscoffee.com/
 
👤 About Sandy Waggett:Sandy Waggett, the visionary founder of MSW Interactive Designs, celebrates 25 years at the forefront of digital marketing. As a trailblazer from the pre-Google era to the AI revolution, Sandy's expertise encompasses website design, social media marketing, and more. Her dedication to empowering business owners is evident through her role as a Certified High-Performance Coach, Maxwell Leadership Coach, and the insights shared in her book "BOLD MOVES." Join Sandy on this journey to elevate your marketing strategy and harness the power of digital innovation.
 
🔔 Subscribe and Hit the Bell for more episodes full of actionable insights and transformative strategies. Share your takeaways in the comments below and let's grow together as a business community!
#ChatGPT #BusinessInnovation #AIinBusiness #DigitalMarketingStrategy #MarketingAndAI #ElevateYourBusiness #MSWInteractiveDesigns #BusinessGrowth #AIforBusiness #MarketingStrategyElevated

Wednesday Jan 15, 2025

🎥 Website & SEO Strategy for Growth | Performance Marketing Insights
#DigitalMarketingStrategy #SEOOptimization #WebsiteDesign #BusinessGrowth #MSWInteractiveDesigns
🚀 In this episode, Sandy Waggett dives deep into transforming websites into powerful marketing tools! Join Michael and Stephanie as they explore strategies to revamp their website, boost SEO, and attract more clients and agents. Sandy shares expert insights on overcoming website challenges and driving traffic through strategic content and design.
 
Discover strategies for:
Optimizing website SEO with targeted keywordsStreamlining website design for better user engagementChoosing the right platform: Why WordPress outperforms Wix and GoDaddyEnhancing user experience with clear calls to actionBuilding agent portals for efficient resource sharingSandy's actionable advice helps businesses like yours turn their websites into lead-generating machines. Whether you're struggling with SEO or looking to better engage your audience, this episode offers practical solutions.
 
📌 Call to Action:
Ready to elevate your business with expert marketing strategies? Subscribe for more insightful episodes and join our monthly Marketing & AI Mastery Webinar! Book a 45-minute strategy session with Sandy—your call might be featured in our show! Contact Sandy at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
 
🔗 Connect with Us:
Explore our digital marketing services: MSWInteractiveDesigns.com📞 Call us at: 573-552-8403Check out Comprehensive Benefits: https://www.mycompben.com/
 
👤 About Sandy Waggett:
Founder of MSW Interactive Designs, Sandy brings over 25 years of experience in digital marketing, from pre-Google days to today’s AI-driven landscape. As a Certified High-Performance Coach and author of BOLD MOVES, Sandy is passionate about helping businesses thrive online.
#ChatGPT #BusinessInnovation #AIinBusiness #DigitalMarketingStrategy #MarketingAndAI #ElevateYourBusiness #MSWInteractiveDesigns #SEOForBusiness #WebsiteOptimization #MarketingStrategyElevated

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