Your Marketing Strategy - ELEVATED! with Sandy Waggett
Welcome to ”Your Marketing Strategy - ELEVATED!”, a transformative podcast and YouTube channel hosted by Sandy Waggett, celebrating 25 years of digital marketing expertise with MSW Interactive Designs. This show isn’t just about discussing trends; it’s a hands-on guide to revolutionizing your marketing efforts in the dynamic digital age. In every episode, Sandy shares actionable insights and innovative strategies, focusing on AI integration, social media mastery, effective branding, content writing, and more. Her approach is practical and direct, making complex marketing concepts accessible and applicable for all business owners and marketing professionals. What truly sets ”Your Marketing Strategy - ELEVATED!” apart is its unique live strategy call segment. In these sessions, Sandy interviews real small business owners, reviewing their existing websites and marketing strategies. She offers tailored insights and recommendations on how to enhance their online presence, improve ROI, and make informed decisions about what to improve, add, or potentially stop in their marketing plans. Join our community as we explore the forefront of digital marketing. Whether you’re a seasoned marketer or just starting out, this show is your masterclass in marketing excellence, providing you with the tools and knowledge to elevate your business to new heights. Subscribe and Elevate Your Marketing Game: Stay ahead in the marketing world by subscribing to our podcast and YouTube channel. Be part of a thriving community that values growth, learning, and real-world marketing applications. Elevate your marketing strategy with insights from one of the industry’s most respected leaders. Contact and Connect: Discover more at MSWInteractiveDesigns.com or get in touch with Sandy directly at Sandy@MSWInteractiveDesigns.com for a chance to be featured in our live strategy calls. Let’s work together to elevate your marketing strategy!
Episodes

4 days ago
4 days ago
🎥 Marketing Strategy Sessions with Sandy
Tags: #SEOHelp #MedicalBusiness #WebsiteVisibility #MarketingAndAI #DigitalMarketingStrategy
🚨 Frustrated that no one can find your business online? You're not alone. In this powerful strategy session, Sandy sits down with a new franchisee in the medical revenue management space to uncover why her website is virtually invisible—and how to fix it. If you've ever wondered why your site doesn’t show up in search results, this episode is your blueprint to breakthrough.
Discover strategies for:
Optimizing a franchise-provided website for local visibility
Why “Loto” branding might be hurting your SEO (and what to do about it)
The #1 website fix that increases lead conversion instantly
How button copy alone can kill or convert your traffic
What to ask your franchise support team to unlock full web control
From zero social presence to being invisible on Google, our guest opens up about the real struggles of launching her business—and Sandy offers actionable solutions that any small business owner can apply today.
📍 Serving clients across the U.S. but based at Lake of the Ozarks? Learn why focusing hyper-locally first may be your fast track to building trust and traction.
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI. Subscribe for more insightful episodes and join our monthly Marketing & AI Mastery Webinar. Ready for a personalized strategy session? Book a 45-minute marketing call with Sandy, and it might be featured in our show! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
🔗 Connect with Us:
Explore our digital marketing services at: https://mswinteractivedesigns.comContact us at: 573-552-8403
👤 About Sandy Waggett:
Sandy Waggett, the visionary founder of MSW Interactive Designs, celebrates 25 years at the forefront of digital marketing. As a trailblazer from the pre-Google era to the AI revolution, Sandy's expertise encompasses website design, social media marketing, and more. Her dedication to empowering business owners is evident through her role as a Certified High-Performance Coach, Maxwell Leadership Coach, and the insights shared in her book "BOLD MOVES." Join Sandy on this journey to elevate your marketing strategy and harness the power of digital innovation.

Tuesday May 20, 2025
Tuesday May 20, 2025
🎥 Visibility Transformation Challenge | How to Build a Perfect Webinar
Tags: #PerfectWebinar #RussellBrunson #EvergreenWebinar #WebinarMarketing #MarketingStrategyElevated #DigitalMarketingTips
🚀 Ready to create a 24/7 sales machine for your business? In this episode of the Visibility Transformation Challenge, we’re diving deep into Russell Brunson’s Perfect Webinar Formula and how YOU can build an evergreen webinar that consistently converts leads into paying clients—even while you sleep!
This session is jam-packed with proven strategies to help you craft, launch, and scale your perfect webinar.
Discover strategies for:
Building a high-converting webinar using Russell Brunson's proven formula
Creating irresistible hooks that instantly grab attention
Telling powerful personal stories that build trust and connection
Crafting offers so compelling, they feel impossible to pass up
Stacking valuable bonuses to increase conversions and build perceived value
🎯 Whether you're a solopreneur looking to scale or an agency owner aiming to build automated income streams, this session gives you the exact framework to turn your knowledge into revenue. Learn how to hook your audience, deliver unforgettable value, and close with confidence.
💡 You’ll also get a behind-the-scenes look at a real webinar framework in development—including how to script your story, create urgency ethically, and use data to improve performance over time.
👉 Don’t forget: Evergreen webinars aren’t just educational tools—they’re powerful sales engines that run on autopilot. If you’ve been waiting for a sign to get your webinar launched... this is it.
📌 Want help crafting your own irresistible offer? Reach out! My contact details are below and I’d love to review your webinar offer and give you some pro-level feedback.
🔗 Connect with Us:Visit us at: https://HappyOnPurpose.comContact us at: Sandy@MSWInteractiveDesigns.com
🔔 Subscribe & Hit the Bell for more free training on content marketing, evergreen strategy, and building powerful personal brands that actually convert.
Hashtags:#PerfectWebinar #EvergreenWebinar #VisibilityTransformation #RussellBrunson #DigitalMarketingStrategy #MarketingAndAI #ElevateYourBusiness #MSWInteractiveDesigns #AIforBusiness #WebinarMastery
Let me know if you'd like a shorter version for social media or email promos too!

Sunday Apr 13, 2025
Sunday Apr 13, 2025
🎥 Visibility Transformation ChallengeTags: #EvergreenContent #ContentMarketing #DigitalAssets #MarketingTips #AIinBusiness
🚀 In this powerful episode of the Visibility Transformation Challenge, Sandy dives deep into the art of creating evergreen content — content that never goes out of style and keeps working for your business while you sleep. Whether you’re a seasoned entrepreneur or just getting started, this session is packed with practical tips and tools you can use today to build intellectual property, attract leads, and scale your marketing without burning out.
Discover strategies for:
Understanding the true value of evergreen content and why it matters for service businesses
Turning your existing knowledge into high-converting lead magnets
Using ChatGPT and Canva to bulk-create branded quote cards and social media posts
Leveraging tools like Descript and Opus Clips to repurpose long-form videos into endless content
Growing your authority and generating leads with YouTube as your secret evergreen weapon
💡 Sandy shares real-time examples and even pulls back the curtain on MSW Interactive Designs’ actual results — from YouTube views to new leads — proving just how powerful evergreen content can be when done right.
📈 Whether you’ve broken your arm (like Sandy!) or just need content that works around the clock, this episode shows how to create once and benefit forever. Plus, you'll see how to ideate killer content using your custom GPT trained with your ideal client persona.
🎯 This is not just another content tip video — it’s your roadmap to long-term visibility and business growth.
📌 Call to Action:
Don’t miss the chance to revolutionize your business with AI. Subscribe for more insightful episodes and join our monthly Marketing & AI Mastery Webinar. Ready for a personalized strategy session? Book a 45-minute marketing call with Sandy, and it might be featured in our show! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
🔗 Connect with Us:
Explore our digital marketing services at https://mswinteractivedesigns.comContact us at: 573-552-8403
👤 About Sandy Waggett:
Sandy Waggett, the visionary founder of MSW Interactive Designs, celebrates 25 years at the forefront of digital marketing. As a trailblazer from the pre-Google era to the AI revolution, Sandy's expertise encompasses website design, social media marketing, and more. Her dedication to empowering business owners is evident through her role as a Certified High-Performance Coach, Maxwell Leadership Coach, and the insights shared in her book BOLD MOVES. Join Sandy on this journey to elevate your marketing strategy and harness the power of digital innovation.
🔔 Subscribe and hit the bell for weekly insights on elevating your digital visibility with powerful, scalable marketing strategies.🗣️ Drop a comment below with your favorite evergreen content idea—or what you're going to create first!
#ChatGPT #BusinessInnovation #AIinBusiness #DigitalMarketingStrategy #MarketingAndAI #ElevateYourBusiness #MSWInteractiveDesigns #BusinessGrowth #AIforBusiness #MarketingStrategyElevated

Sunday Apr 13, 2025
Sunday Apr 13, 2025
🎥 How to use ChatGPT's Task Agent for Automated Daily Content Ideas
Tags: #ChatGPT #ContentMarketing #AIforBusiness #DigitalMarketingTips #SmallBusinessMarketing
🚀 In this quick yet powerful episode, discover how to automate your daily content inspiration using ChatGPT’s new Task Agent feature. If you've ever struggled with the question, “What should I post today?” — this is your solution!
Lucas the Incredible! dives into a real-time walkthrough of how to set up ChatGPT’s Task Agent to deliver fresh, relevant, and daily marketing trends straight to your inbox. Whether you create blogs, videos, or social posts, this AI-powered workflow will change the way you ideate.
Discover strategies for:
Setting up custom daily research tasks with ChatGPT
Getting up-to-date marketing and SEO trends delivered automatically
Creating relevant, trend-based content without the guesswork
Identifying breakthrough shifts like AI-powered search and visual discovery
Staying ahead of Google's algorithm changes and SEO challenges
This episode is perfect for content creators, small business owners, and marketers who want to spend less time researching and more time creating. With ChatGPT doing the heavy lifting, your content will always be timely, strategic, and impactful.
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI. Subscribe for more insightful episodes and join our monthly Marketing & AI Mastery Webinar. Ready for a personalized strategy session? Book a 45-minute marketing call with Sandy, and it might be featured in our show! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
🔗 Connect with Us:
Explore our digital marketing services at https://mswinteractivedesigns.comContact us at: 573-552-8403
👤 About Sandy Waggett:
Sandy Waggett, the visionary founder of MSW Interactive Designs, celebrates 25 years at the forefront of digital marketing. As a trailblazer from the pre-Google era to the AI revolution, Sandy's expertise encompasses website design, social media marketing, and more. Her dedication to empowering business owners is evident through her role as a Certified High-Performance Coach, Maxwell Leadership Coach, and the insights shared in her book "BOLD MOVES." Join Sandy on this journey to elevate your marketing strategy and harness the power of digital innovation.
Hashtags:#ChatGPT #BusinessInnovation #AIinBusiness #DigitalMarketingStrategy #MarketingAndAI #ElevateYourBusiness #MSWInteractiveDesigns #BusinessGrowth #AIforBusiness #MarketingStrategyElevated

Friday Apr 04, 2025
Friday Apr 04, 2025
🎥 Local SEO Training: How to Get Found in Google + 67-Point SEO Checklist
Tags: #LocalSEO #SearchEngineOptimization #SEOChecklist #GoogleSEO #MarketingTips #SEOforSmallBusiness
🚀 In today's episode, Sandy Waggett of MSW Interactive Designs dives into everything you need to know about Local SEO and Search Engine Optimization. Whether you're a business owner, marketer, or just looking to improve your website's visibility, this training will equip you with powerful strategies to help you rank higher in Google, especially for local searches.
Key topics covered in this episode include:
The ever-changing world of search engine algorithms and how to stay on top of themWhy you shouldn’t rely solely on Google rankings for traffic and salesThe dangers of duplicate content and how to avoid penaltiesHow to leverage AI for content creation (without getting penalized)Key strategies for ranking in Google Maps and local searchesStep-by-step breakdown of 67 critical SEO actions to improve your website's performance
📝 Sandy walks through her 67-point SEO checklist with real examples, helping you apply these tips immediately to your website. Whether you're struggling to get traffic or simply want to level up your SEO game, this video is packed with actionable insights to boost your digital presence.
🔗 Download the 67-Point SEO Checklist here:
https://mswinteractivedesigns.com/pages/web-design-services
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI. Subscribe for more insightful episodes and join our monthly Marketing & AI Mastery Webinar. Ready for a personalized strategy session? Book a 45-minute marketing call with Sandy, and it might be featured in our show! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
🔗 Connect with Us:
Explore our digital marketing services at https://mswinteractivedesigns.comContact us at: 573-552-8403
👤 About Sandy Waggett:
Sandy Waggett, the visionary founder of MSW Interactive Designs, celebrates 25 years at the forefront of digital marketing. As a trailblazer from the pre-Google era to the AI revolution, Sandy's expertise encompasses website design, social media marketing, and more. Her dedication to empowering business owners is evident through her role as a Certified High-Performance Coach, Maxwell Leadership Coach, and the insights shared in her book "BOLD MOVES." Join Sandy on this journey to elevate your marketing strategy and harness the power of digital innovation.
#SEO #LocalBusinessSEO #SearchEngineOptimization #AIinBusiness #DigitalMarketing #SEOforSmallBusiness #MarketingTips #GoogleMapsSEO #ContentMarketing

Monday Mar 17, 2025
Monday Mar 17, 2025
🎥 How to Build Irresistible Offers That Convert | Visibility Transformation Challenge
Tags: #OfferBuilding #SmallBusinessGrowth #MarketingStrategy #ValueStack #SmallBusinessTips
🚀 Welcome back to another insightful episode of the Visibility Transformation Challenge! In today’s session, we’re diving deep into creating offers that not only attract attention but convert at a high rate. Sandy Waggett walks you through a proven framework to build offers that truly resonate with your ideal clients.
If you've been struggling with inconsistent sales or unclear offers, this episode is packed with practical tips that will bring clarity to your business. By using a simple, effective process from marketing experts like Myron Golden, Russell Brunson, and Daniel Priestley, you’ll learn how to create powerful offers that feel irresistible.
Key Takeaways:
The Visibility Transformation Challenge recap: How aligning your goals, crafting your business one-liner, and developing your brand influence kit set the foundation for a successful offer.How to build a clear and compelling core offer that speaks directly to your ideal clients.The importance of stacking value: Why offering bonuses, VIP access, or additional support can turn a good offer into a no-brainer for your prospects.Pricing your offer: How to price at the value your services bring without underpricing or overpricing.Creating a strong guarantee: The key to removing buyer hesitation and boosting conversions.
Real-life examples: Sandy’s journey of adjusting pricing and improving her offers based on expert advice.This episode is packed with actionable insights that will empower you to elevate your business. Don’t miss out on learning how to create offers that not only speak to your ideal client’s needs but also position you as an expert in your field.
🔗 Connect with Us:
Visit us at MSW Interactive Designs. Contact us at: 573-552-8403For business inquiries or personalized strategy sessions, email Sandy at Sandy@MSWInteractiveDesigns.com.
🔔 Subscribe and Hit the Bell for more valuable insights and strategies to grow your business.Share your thoughts and questions in the comments below – let’s continue the conversation!
📌 Call to Action:
Ready to grow your business with AI? Subscribe and join our monthly Marketing & AI Mastery Webinar. Book a 45-minute marketing strategy call with Sandy, and it might be featured in an upcoming episode! Reach out at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com for more details.
👤 About Sandy Waggett:
Sandy Waggett, founder of MSW Interactive Designs, has been at the forefront of digital marketing for over 25 years. With expertise spanning from website design to social media marketing and AI integration, Sandy helps small business owners navigate the evolving digital landscape. She’s a Certified High-Performance Coach, Maxwell Leadership Coach, and author of BOLD MOVES.
🔗 Hashtags:
#OfferBuilding #BusinessGrowth #MarketingStrategy #Branding #SmallBusinessTips #ValueStack #DigitalMarketing #MSWInteractiveDesigns #BusinessSuccess #MarketingAndAI #AIforBusiness

Saturday Feb 22, 2025
Saturday Feb 22, 2025
🎬 How to Turn One Video into 30+ Shorts Automatically! 🚀 | Opus Clips Tutorial
Want to create more content in less time? In this video, I’ll show you how I use Opus Clips to take a single long-form video and automatically generate 20-30 high-performing Shorts! 🎯
📌 Why should you do this?
More Shorts = More visibility on YouTube, Facebook Reels, Instagram, TikTok, and moreDrive traffic to your long-form contentSave hours of editing with AI-powered automation
💡 Inside this tutorial, you’ll learn:
✅ How to use Opus Clips to auto-generate Shorts✅ The step-by-step process to edit and customize clips✅ How to optimize Shorts for engagement and reach✅ The best way to publish directly to YouTube & social platforms✅ A pro tip to increase views on your full video
🚀 Game-changer for content creators! Whether you're a business owner, marketer, or YouTuber, this tool will help you scale your content strategy with minimal effort.
🔥 Ready to grow your channel? Hit LIKE & SUBSCRIBE for more AI-powered content tips! Let me know in the comments—have you tried Opus Clips yet?
📌 Call to Action:
Don't miss the chance to revolutionize your business with AI. Subscribe for more insightful episodes and join our Marketing & AI Mastery Webinar! Book a 45-minute marketing call with Sandy at Sandy@MSWInteractiveDesigns.com or visit MSWInteractiveDesigns.com.
🔗 Connect with Us:
📍 Explore our digital marketing services: MSWInteractiveDesigns.com📧 Contact us: 573-552-8403Check out Opus: https://www.opus.pro/?via=f5affa
👤 About Sandy Waggett:
Sandy Waggett, founder of MSW Interactive Designs, has 25 years of experience in digital marketing—from the pre-Google era to the AI revolution! She’s a Certified High-Performance Coach, Maxwell Leadership Coach, and author of "BOLD MOVES." Let Sandy help you elevate your marketing strategy!
#ContentCreation #YouTubeShorts #OpusClips #AIforCreators #MarketingAndAI #BusinessGrowth #MSWInteractiveDesigns

Sunday Feb 16, 2025
Sunday Feb 16, 2025
🚀 How to Build a Custom GPT for Your Brand | Step-by-Step GuideEver wondered how to create a Custom GPT tailored specifically for your brand’s marketing, messaging, and customer interactions? In this hands-on session, we walk you through the step-by-step process of building a Custom GPT to streamline content creation, maintain brand consistency, and scale your business.
🔹 Why Build a Custom GPT?
Automate high-quality marketing contentAlign messaging with your brand’s unique voiceEnhance productivity and consistency across teamsOptimize for SEO, lead generation, and customer engagement
What You’ll Learn in This Episode:
✅ Revisiting the Visibility Transformation Challenge – key takeaways so far✅ Setting up your business one-liner & ideal customer persona✅ How to create a Brand Influence Kit to guide your AI assistant✅ Step-by-step walkthrough to build and train your Custom GPT✅ Uploading documents and structuring data for optimal AI performance✅ Fine-tuning your GPT for SEO, marketing automation, and messaging✅ Best practices for avoiding AI hallucinations & misinformation✅ How to create multiple GPTs for different business functions (marketing, HR, finance, etc.)
💡 Whether you're a small business owner, entrepreneur, or marketer, this guide will help you leverage AI to generate content faster, maintain consistency, and grow your brand effectively.
📌 Resources & Next Steps:
📥 Download the Custom GPT Training Guide in the Visibility Challenge Facebook Group (Files Section)🔗 Watch all replays on YouTube: MSW Interactive Designs
🔔 Don’t Miss Out!👉 Subscribe for more AI & marketing insights!👍 Like & comment with your biggest takeaway from this session!📧 Need a Custom GPT built for your business? Contact us at Sandy@MSWInteractiveDesigns.com
📌 Call to Action:
Transform your business with AI! Join our Marketing & AI Mastery Webinar or book a 45-minute strategy session with Sandy.📞 Contact us: 573-552-8403🌐 Learn more: MSWInteractiveDesigns.com
👤 About Sandy Waggett:
Founder of MSW Interactive Designs, Sandy is a 25-year veteran in digital marketing and a Certified High-Performance Coach. As a thought leader in AI-driven marketing, she helps businesses grow through strategic innovation.
📢 Hashtags:
#CustomGPT #AIforBusiness #MarketingAutomation #ChatGPT #BusinessGrowth #DigitalMarketing #MSWInteractiveDesigns

Sunday Feb 09, 2025
Sunday Feb 09, 2025
📢 Build a Brand Kit That Makes You Money! 💰🔥
Welcome to another game-changing session of the Visibility Transformation Challenge! 🚀 If you're ready to create a Brand Influence Kit that fuels your business growth, you're in the right place!
In this session, we cover:
✅ Why traditional brand kits are outdated (and what to build instead)✅ The power of a Brand Influence Kit—beyond just logos & colors✅ How to organize your business assets for maximum efficiency✅ The must-have folders & files to make marketing effortless✅ How to leverage your brand for credibility, visibility, and sales
💡 Action Step: Start creating your Brand Influence Kit today! Organize your brand messaging, testimonials, intellectual property, visual identity, and more—all in one place. Your future self (and team) will thank you!
🎯 Join the Challenge!
📌 Step 1: If you haven’t yet, join our private Facebook group to access resources, recordings, and support! 🔗 [Insert Facebook Group Link]📌 Step 2: Watch the replay, take notes, and start building your kit!📌 Step 3: Subscribe for upcoming sessions where we’ll dive deeper into custom GPTs, customer journey mapping, and monetizing your brand assets!
🚀 Need Help? Let's Connect!🌐 Explore our digital marketing services: MSWInteractiveDesigns.com📞 Call us at: 573-552-8403
👤 About Sandy Waggett:Sandy Waggett, founder of MSW Interactive Designs, has been transforming businesses through digital marketing and AI strategies for 25+ years. As a Certified High-Performance Coach and Maxwell Leadership Coach, she’s here to help you leverage your brand for massive success!
🔔 Subscribe & Hit the Bell for more actionable insights!💬 Comment below: What’s the first thing you’ll add to your Brand Influence Kit?
#BrandInfluence #MarketingStrategy #AIforBusiness #VisibilityChallenge #BusinessGrowth #DigitalMarketing #BrandingTips

Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
🎥 How to Leverage ChatGPT to Build Email Nurturing Funnels That Convert!
🚀 Ready to streamline your email marketing and boost conversions? In this episode, Sandy Waggett, founder of MSW Interactive Designs, walks you through building an AI-powered email nurturing funnel—LIVE and in real-time!
Today, Sandy builds a 7- to 15-email nurture sequence for keynote speaker and executive coach Jeff Koziatek, transforming his work-life balance presentation into a high-converting email funnel. If you’re looking to automate lead nurturing while providing immense value (without sounding salesy), this step-by-step breakdown is a game-changer!
In this episode, you’ll learn how to:
✅ Use ChatGPT to brainstorm email funnel structures✅ Craft engaging welcome emails that hook your audience✅ Develop a sequence that nurtures know-like-trust relationships✅ Avoid salesy emails while still driving conversions✅ Use AI-generated content as a starting point & humanize it for maximum impact
💡 See the magic of AI in action as Sandy refines each email, personalizes content, and builds a fully automated system inside a CRM!
🔗 Want to learn how to pre-train ChatGPT for your brand? Check out Sandy’s video on custom GPT training [on the channel]!
📌 Call to Action:
Don’t miss out on more expert insights! Subscribe for AI-powered marketing strategies, and join our Marketing & AI Mastery Webinar each month. Need a personalized strategy session? Book a 45-minute marketing call with Sandy—your session could even be featured in a future episode!
📞 Contact Us:
Explore our services 👉 https://mswinteractivedesigns.com📧 Email: Sandy@MSWInteractiveDesigns.com | 📱 Call: 573-552-8403
👤 About Sandy Waggett:
Sandy Waggett, founder of MSW Interactive Designs, has been pioneering digital marketing for 26+ years. From SEO and website design to AI-driven marketing, Sandy helps businesses scale with cutting-edge strategies. She’s also a Certified High-Performance Coach and author of "BOLD MOVES."
🔔 Like, comment, and share! Tell us—how are you using AI in your marketing? Let’s grow together!
#ChatGPT #EmailMarketing #MarketingAutomation #AIforBusiness #LeadGeneration #DigitalMarketing #BusinessGrowth #MSWInteractiveDesigns